Warning: This product contains nicotine. Nicotine is an addictive substance. Use of nicotine during pregnancy may harm the fetus.

As a leader in the category, we are committed to providing a satisfying nicotine alternative to help adult smokers switch away from combustible cigarettes. We are also pioneering technology and programs to prevent minors from using our products. 

  1. Our ecommerce platform utilizes ID match and age verification technology to ensure minors under legal age are not able to access and purchase our products online.

  2. We market our products responsibly and follow strict guidelines, directing material only to adult smokers and not to youth audiences. (Please read our Marketing Code)    

  3. We demand some reseller terms in all of our contracts that include monitoring and penalties for noncompliance with underage restrictions.

  4. Our packaging has a prominent nicotine warning label (skull and crossbone pictogram). A review from the Department of Health Studies and Gerontology of the University of Waterloo confirms that larger warnings with pictures are significantly more effective than smaller, text-only messages. (Source: University of Waterloo, Ontario)

  5. Because of the regulated nature of our product, we conduct random compliance checks of independent retail stores using our secret shopping program.

  6. We actively monitor the internet and process thousands of enforcement actions every month to ensure only authorized retailers who are subject to our youth prevention controls are selling JUUL products.

To hear more on these topics from our CEO, please click here. 

To learn more about JUUL Labs and our mission to help the world’s one billion adult smokers, please click here.


JUUL products are only for adult smokers, not for youth or non-smokers. Parents should have the facts they need to talk to their kids about JUUL.

JUUL Labs was founded by former smokers with the goal of impacting the lives of the world’s one billion adult smokers by providing an alternative to cigarettes. 

We want smokers, parents and the general public to have the facts about our mission, research and products that they need to have informed discussions about JUUL.


A JUULpod is the disposable cartridge that contains a salt-based nicotine e-liquid and is intended to help smokers switch away from combustible cigarettes.

JUUL is a closed system vapour product, protecting the contents from being changed or altered. A closed system means the cartridge is not designed to be opened or refilled/reused (which would be an open system).

The nicotine content of each JUULpod is roughly equivalent to one pack of cigarettes.

JUULpods come in different flavours.



JUUL is a vapour product. 

Health Canada has stated that for current adult smokers, vaping is less harmful than smoking and completely replacing cigarette smoking with vaping will reduce your exposure to harmful chemicals.

JUUL is a non-reusable closed system vapour product.

JUUL is rechargeable via a USB port.

JUUL uses JUULpod cartridges that contain a salt-based nicotine e-liquid to help smokers switch away from combustible cigarettes.

JUUL uses an intelligent heating mechanism that creates an aerosol, and is
engineered to minimize combustion.

According to Health Canada, many of the toxic and cancer-causing chemicals in tobacco and the tobacco smoke form when tobacco is burned, and vaping products deliver nicotine in a less harmful way than smoking cigarettes. 

We will continue to work with Health Canada and we invite you to check back in with us regularly to see our latest findings as they become available for release. 



Warning: This product contains nicotine. Nicotine is an addictive substance. Use of nicotine during pregnancy may harm the fetus.

Protected by issued and/or pending US and international patents: https://www.juul.ca/intellectual-property-list

© 2019 JUUL Labs, Inc. All Rights Reserved

JUUL, JUUL Labs, and JUULpods are all trademarks of JUUL Labs, Inc.

Terms & ConditionsPrivacy Policy 

• Nicotine is a stimulant that comes from the tobacco plant.

• Nicotine is not the same thing as tobacco.

• Nicotine is an addictive chemical.

The carcinogenic nature of nicotine has not been established.


Propylene glycol and glycerine (30/60mix)

 (up to 90%)

Propylene glycol and glycerine are clear liquids that are used to create a visible vapour. They are commonly used by the medical, beauty and food industries. A majority, if not all e-liquids, contain propylene glycol (PG).


 (up to 5%)

Nicotine is a stimulant that comes from the tobacco plant. We use highly purified/USP grade/pharmaceutical grade nicotine.

Benzoic acid

 (up to 4%)

Benzoic acid is a naturally occurring ingredient, found in tobacco and other substances. When combined with nicotine as part of our nicotine salts formulation, it helps provide cigarette-like satisfaction.


 (varies by flavour 2-5%)

JUUL flavours consist of both naturally occurring and artificial flavour ingredients which provide the specific taste profile for each flavour.

JUULpods contain the following: